Custom CRM development · Office 365 integrated
A custom CRM that finally fits the way you run the business.
Bespoke CRM development for small businesses — built around your pipeline, integrated with Outlook and Microsoft 365, owned by you. No per-seat fees, no off-the-shelf compromises.
What's included
Built around your pipeline
Your statuses, your fields, your tags — not a generic 'lead → opportunity' funnel that doesn't match how you work.
Contacts & companies
Customer records, multiple contacts per business, notes and a full activity timeline.
Outlook & Microsoft 365 sync
Send mail as yourself through Office 365, log inbound + outbound conversations against each customer automatically.
Bookings & scheduling
Optional bookings module with Outlook calendar sync, reminders and team availability.
Reports that match the business
Conversion stats, pipeline value, source attribution, monthly recurring numbers — whatever you actually report on.
Roles, permissions & audit
Admin / staff / read-only roles, row-level security and an audit trail of who changed what.
CRM FAQs
- Why a custom CRM instead of HubSpot, Pipedrive or Salesforce?
- Off-the-shelf CRMs are great until you outgrow them — at which point you're paying per-seat fees for fields you don't use and missing the ones you do. A custom CRM is built around your exact pipeline, your data and your Office 365 / Outlook setup. Usually cheaper over 3 years and infinitely more flexible.
- Can you integrate with Office 365, Outlook, Teams and SharePoint?
- Yes. I build CRMs on Microsoft Graph so every signed-in user can send mail as themselves, see Outlook inbox + sent items per customer, sync Teams meetings and pull files from SharePoint or OneDrive. Same login users already use for email.
- How long does a custom CRM take to build?
- A focused CRM (pipeline, contacts, activity log, Outlook sync, reports) usually takes 3–6 weeks. Larger projects with stock, invoicing or booking modules run 6–12 weeks. Phase 1 always ships first so you start using it sooner.
- What about hosting, backups and security?
- Hosted on Supabase / Postgres with row-level security, automated daily backups, audit logging and proper user roles. Single sign-on via Microsoft 365 supported.
- Do I own the CRM?
- Yes — you own the code, the database and the hosting account. No vendor lock-in, no per-seat fees, no being held hostage if you ever want to take it in-house.